
In the battle for consumer attention, brands worldwide and in India are discovering a powerful truth: humans are hardwired to […]

In the world of consumer promotions, we’ve come a long way from the humble scratch card. Remember the anticipation of […]

As the new technologies continue to evolve, brands are now more inclined to offer personalized experiences based on customer preferences. […]

Every brand wants more sales, bigger customer base, and more revenue for which they integrate different strategies to enhance their […]

The fight for customer attention is very tough, and every company in the market is fighting over the chance […]

Consumer sales promotion is an essential part of your e-commerce business. With thousands of e-commerce retailers competing for consumers’ attention, […]

Product returns have been a significant challenge for online retail businesses. Every year about 20-30% of the products sold online […]