Every brand wants more sales, bigger customer base, and more revenue for which they integrate different strategies to enhance their sales and revenue. One of the most common approaches to be implemented is integrating a consumer sales promotion strategy.
Further in this blog we are going to discuss these consumer sales promotion strategies that you can implement in your business for better sales and generate more revenue.
Understanding Consumer Sales Promotion Strategies
Consumer sales promotion is a marketing strategy implemented by a brand that influences the customer to make an immediate purchase. For this brands employ different strategies such as discounts, coupons, free gifts, rewards and others.
This is done by creating a sense of urgency which pushes the customer to avail the limited time offer and reap the benefits of the purchase offer. Some of the most common approach used in a consumer sales promotion method are:
Brands offer free samples of their products along with the original purchase of the consumer. This is usually used to introduce a new product in the market. This allows the customer to use the free sample of the product which then creates the demand of the product in the market and hence, creating more sales for the company.
Here the brand is not only promoting its new product but also creating the demand of the product before its availability in the market which creates a buzz about the brand, hence attracting more customers and more sales & revenue for the brand.
Limited time discount
Another approach for a consumer sales promotion plan is by offering a limited time discount price on certain products. Usually these products are the ones that are in enough quantity and the brand is trying to clear out the stock. However, this plays with the customer’s psychology and triggers them to buy the product due to its attractive discounted price.
Certain brands also offer a limited time free trial of their premium products. This allows the brand to promote their products and also create a demand for the premium product as well which will further trigger more customers to be associated with the brand.
For this you can include a partner like RewardPort and leverage their services such as Subscription Nation to offer subscriptions of a premium platform for a limited or free trial period.
As part of a consumer promotion strategies, few brands also offer free gifts to consumers on purchase of a fixed amount or a certain product. This way the customer is inclined to make a purchase of the fixed amount to get the free gift. For integrating such a consumer sales promotion method you can browse services of RewardPort and integrate the most suitable approach such as Sweepstakes or At home rewards.
Offering discount coupons that can be used on the next purchase is an assured way brands use to ensure a repeat purchase. Offering these discount coupons allows the customers to further leverage the offers and make more purchases. Additionally, customers further recommend the brand to their friends and family creating a word of mouth marketing initiative. This further provides the brand with an enhanced customer base and increased sales & revenue, generating more profit for the company.
Benefits of Integrating Consumer Sales Promotion Plan
Now that we have discussed the most common approaches used by a brand as part of their consumer sales promotion design, here are some benefits that as a brand you can leverage implementing consumer sales promotion strategies.
Enhanced customer base
Employing a consumer sales promotion method allows a brand to enhance their customer base as more and more people would wish to avail the benefits of a consumer promotion strategies, hence they would get associated with the brand.
Increased brand awareness
With a successful consumer sales promotion plan, brand awareness is increased as more customers get aware of the campaigns run by the brand and the benefits of the strategy being reaped by other customers.
Increased brand recognition
Consumers would easily recognize the brand among other brands as they have an emotion towards the brand. It further allows the customer to pick the brand among various other brands.
Increased revenue and sales
Enhanced recognition and awareness leads to increased customer loyalty and customer base which in the end increases the sales and revenue of the brand, hence, more profit for the brand.
Word of mouth marketing
As more customers would be getting associated with the brand, they would talk about their experience with the brand. This word of mouth marketing would enable the new customers to trust the brand and make their investment with the brand.
RewardPort and Consumer Sales Promotion
While integrating a consumer sales promotion plan in your brand it is essential to consider the goals and objectives of the brand. You also need to keep a close check on the target audience group in this approach. Further, you are required to have a suitable partner that can help you implement and integrate this consumer sales promotion method in your existing brand strategy.
RewardPort is one of the leading loyalty program providers in India which also offers consumer sales promotion design and allows your brand to integrate the process for expanding your customer base and generating more sales and revenue.
With RewardPort you get a highly professional team, seamless integration, value for money investment and can keep a track of all the activities as well. Further with RewardPort it is simpler to pick the right strategy for your brand and implement it for your benefit.
For more details, get in touch with the expert team of RewardPort and let us handle the consumer sales promotion strategies for your brand.
Frequently Asked Questions: -
Most common consumer sales promotions are discount coupons, limited offer price, free samples, free gifts, and free trials.
A discount means that you can avail the product at a discounted price for a limited time only and you need to make the purchase right away for the discount to be implemented. Whereas, a coupon is something that you can avail later in the time on purchase of a different product. A coupon further ensures return purchase by the customer.
Loyalty programs in consumer sales promotions are rebates, and point-based system.