For a business to sustain in the industry it needs constant efforts and revenue generation from the sales team. This requires various sales promotion activities to be integrated in the business strategies and reap off the benefits.
Now, depending on the nature of different businesses, the sales promotion activities being implemented also vary. Here in this blog we will be discussing some of the most common sales promotion activities and sales promotion agency that you can partner with for better results.
Starting with the basics.
Decoding Sales Promotion Activities
A sales promotion in general is a marketing strategy that is being implemented via a business for generating more brand awareness, driving more sales and revenue and making more profit. Although for different brands, their goals of sales promotion activities can be different.
Additionally, these activities are also used to create awareness about the product or services of a brand and generate a demand for the same in the market. One of the main reasons for investing in different sales promotion activities is to drive the target audience towards the product and make the audience invest in it.
Furthermore, there are different sales & marketing companies in India that you can partner up with and leverage the benefits for an enhanced experience. Companies such as RewardPort are there in the market that can further help you integrate different sales promotion activities in the business and reap off the benefits.
Integrating Sales Promotion Agency
For a business or a brand to integrate sales promotion activities and partner up with sales promotion companies India, follow these simple steps.
- Define the purpose
Before you implement a sales promotion activity, define the purpose of implementing it. Whether you want to generate revenue, increase sales or get your product with more recognition.
Once you have identified the purpose and the goal, it will help you to have a clear vision about what you want to achieve.
- Select the audience
The next step is to identify the target audience for the sales promotion activities that you are going to implement. Classify the audience into different groups based on your goals and their specific needs. This will help you get better results from the promotion activities.
- Finalize a budget
Put down a number, a specific budget for the promotion activities. Try to stay within the budget and not go overboard as this will help you manage the expenses and have a clear understanding of the growth and profit that you will be making out of these activities.
- Use media channels
Use suitable media channels for different audience groups. Use different channels for different groups of audiences. Devise a clear communication strategy which will help your audience have a clear understanding of what you are trying to say.
Moving on, let’s have a look at all the different options that can be used as sales promotion activities in your next marketing campaign.
Different Sales Promotion Techniques
Having discussed the basic sales promotion strategies, let’s have a look at the different techniques that can be implemented.
- Product Discounts
One of the most common approaches is to offer product discounts. These discounts can vary from different products, brands, geographies, and other factors. These product discounts can be offered in form of discount coupons or codes that can be availed in the next purchase which further ensures recurring business from the customer.
For this you can also offer other discount coupons that can be availed on different platforms such as movie discount vouchers with CineRewardz by RewardPort.
- Free Shipping
For online and ecommerce platforms offering free shipping on products is another sales promotion activity that can be integrated. This is usually beneficial for first time customers as they feel confident and comfortable in ordering with free shipping.
- Flash Sales
If you are trying to run a sales promotion activity for a specific product or trying to introduce a new product in the market, offering flash sales is one of the best approaches to offer services to the audience.
- Free Gift with Purchase
Another approach is to offer free gifts with a purchase that the customer is making. These free gifts can range from a discount coupon to giving samples of new products that you are trying to launch. It can also consist of an old product that you wish to clear the stock for. Apart from this you can also integrate Sweepstakes by RewardPort to offer free gifts to your customers.
- Assured Rewards
One of the best approaches is to offer assured rewards to the customers on their purchase or signing up with the brand. This will create a sense of belonging for the customer with the brand and create loyalty with the brand.
- Loyalty Coupon
There is another aspect here to consider which is building loyalty and rewarding the loyalty of customers with assured rewards. For this you can integrate different services or programs from RewardPorts wide range of products and services such as CineRewardz, Subscription Nation and others.
RewardPort Leading Sales Promotion Agencies in India
To integrate best sales promotion activities in your business, partner with the best available sales & marketing companies in India. RewardPort is one of the best loyalty program providers in the country that can help you integrate sales promotion activities in your business.
Furthermore, here you get a highly professional and qualified team to manage your sales promotion activities. Additionally, these can be customized as per your needs and offer you the best possible results.
For more information get in touch with the experts here at RewardPort today.
Frequently Asked Questions: –
1.What do you mean by sales promotion?
Sales promotion is a short term marketing strategy implemented by a business to enhance their sales, revenue and create recognition about their products and services.
2.What are the five methods of sales promotion?
Although there are various methods of sales promotion, five major are- product discount coupons, free gifts on purchase, loyalty coupons, assured rewards on signing up, and flash sales on selected products.
3.What are the three objectives of sales promotion?
Three main objectives of sales promotion are: driving more revenue and profit, creating recognition about the product and brand, and creating brand loyalty among customers.
Got a Marketing Challenge at Hand?
Help us create innovative programs for you
Get in touch with us
Frequently Asked Questions
1.What do you mean by sales promotion?
Sales promotion is a short term marketing strategy implemented by a business to enhance their sales, revenue and create recognition about their products and services.
2.What are the five methods of sales promotion?
Although there are various methods of sales promotion, five major are- product discount coupons, free gifts on purchase, loyalty coupons, assured rewards on signing up, and flash sales on selected products.
3.What are the three objectives of sales promotion?
Three main objectives of sales promotion are: driving more revenue and profit, creating recognition about the product and brand, and creating brand loyalty among customers.
