Wonderchef: Movie Offer Case Study
Client: Wonderchef
Campaign Website: Wonderchef Movie Offer
Campaign Objective:
Wonderchef aimed to boost the sales of its Nutriblend series and increase customer footfall in its stores. The objective was to provide customers with an added incentive to visit Wonderchef stores and experience the product range firsthand.
Strategic Approach and Offer:
In collaboration with RewardPort, Wonderchef introduced a movie voucher offer. Customers who purchased Wonderchef products were rewarded with a couple’s movie voucher, enhancing the shopping experience and providing immediate value.
Implementation and Execution:
The campaign was extensively marketed through online platforms and in-store displays. The process for availing the movie voucher was made simple and customer-friendly to ensure maximum participation.
Impact and Results:
The campaign successfully drove an increase in Nutriblend sales and store visits. Customers appreciated the added entertainment value, resulting in positive feedback and increased brand loyalty towards Wonderchef.
