Wonderchef – Bundle Offer
Campaign Objective: Wonderchef sought to reward its customers with diverse experiences,
aligning with the specific products they purchased. The goal was to personalize the reward
experience, making it more relevant and appealing to individual customers.
Strategic Approach: Understanding the varied interests and preferences of their customer
base, Wonderchef, with RewardPort’s expertise, designed a multi-tier reward program. Each
tier corresponded to different SKUs, offering corresponding rewards like movie tickets,
Zomato, or Nykaa vouchers.
Campaign Offer: Depending on the MRP of the SKU purchased, customers received an
assured reward – a movie ticket, or a voucher from Zomato or Nykaa. This strategy provided
customer’s sense of value and appreciation for their purchase, enhancing the overall
Implementation: The campaign was implemented across multiple digital platforms,
ensuring a wide reach. RewardPort’s role was crucial in managing the logistics of the reward
distribution, ensuring smooth redemption processes, and providing customer support.
Impact and Value Addition: The campaign effectively boosted Wonderchef’s sales while
providing a unique shopping experience. The variable rewards based on SKU value added an
element of excitement and anticipation, encouraging repeat purchases.