Bajaj Electricals – Engaging Consumers with Rewarding Sales Promotions

Case Studies Electronics
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Client: Bajaj Electricals

Campaign Objective: Bajaj Electricals aimed to boost consumer engagement and incentivize purchases through an innovative sales promotion campaign, with the objective of increasing sales while providing customers with an interactive and rewarding experience.

Strategic Approach and Offer: In collaboration with the Bajaj Electricals marketing and sales team, a unique sales promotion campaign was developed. Customers were encouraged to purchase Bajaj Electricals products and visit mybajajoffer.rewardzpromo.com to claim their rewards. The program offered customers discounts of Rs. 200, Rs. 300, or Rs. 500 based on their product purchases. Rewards included movie tickets, pizza vouchers, coffee coupons, and salon services.

Implementation and Execution: The campaign was deployed across various channels, including digital marketing, social media, and in-store promotions. QR codes on products provided easy access to the campaign website, streamlining the redemption process. The user-friendly website allowed customers to quickly validate their purchases and claim their rewards.

Impact and Results: The campaign was a resounding success, generating over 5 lakh in sales during the promotional period. The innovative use of QR codes and seamless API integration facilitated a smooth and hassle-free experience for customers, enhancing overall satisfaction and loyalty. The campaign effectively increased brand engagement and drove sales, reaffirming Bajaj Electricals’ position as a leader in the consumer electronics industry.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.