Nice & Lovely - RewardPort

Nice & Lovely

Case Studies Personal Care
Nice & Lovely, a L’Oréal brand in Kenya, wanted to reward their loyal customers & acquire new ones. With back to school season around, it was important that we choose the perfect reward and partner with some one who has nationwide presence. Hence, the Bata vouchers. Looking at the successful execution of this promotion, L’Oréal has extended this campaign for their another brand as well.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.