Kohinoor - Buy and Fly - RewardPort

Kohinoor – Buy and Fly

Case Studies Electronics
Kohinoor Electronics is all about creating a difference in the consumers life. That difference comes from best in class products that give happiness and joy. The brand wanted us to reciprocate the same ethos in our festive campaign. Keeping its premium imagery and electronics supremacy in mind, our team came up with the idea of keeping the reward big yet simple. We came up with an offer of a free return ticket to any destination in India with the purchase of any product. Let us know if you are planning to pick one?
Kohinoor Buy and Fly


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.