Jivo is a leading canola cooking oil brand in the category and also the largest importer & seller of canola oil at present. They wanted to reach run a promotional campaign to acquire new customers for their certain SKUs. RewardPort suggested running a campaign that would entice the consumers to make the purchase and at the same time should be easy to redeem, hence the cashback campaign using Paytm UPI. The promotion is successfully running across North India in select modern trade stores. |