Jivo Oils - RewardPort

Jivo Oils

Case Studies Food & Beverages
Jivo is a leading canola cooking oil brand in the category and also the largest importer & seller of canola oil at present. They wanted to reach run a promotional campaign to acquire new customers for their certain SKUs. RewardPort suggested running a campaign that would entice the consumers to make the purchase and at the same time should be easy to redeem, hence the cashback campaign using Paytm UPI. The promotion is successfully running across North India in select modern trade stores.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.