Tata Salt - RewardPort

Tata Salt

Case Studies Food & Beverages
Tata Salt wanted to run a consumer sales promotions to increase sales of their product ‘Lite’ which focusses on being healthy salt. RewardPort managed this promotion, rewarding the consumers with Rs.50 movie voucher with every purchase. The program ran successfully across India.
Tata Salt


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.