Highlands - RewardPort


Case Studies Food & Beverages
The famous and familiar Highlands taste that has raised three generations of Kenyans, wanted to run a promotional campaign to increase the sales of their 3ltrs bottle. After understanding their existing consumer base and their preferred target audience, RewardPort conceptualised and created a campaign that offered the consumers a choice of 3 rewards to choose from on the purchase.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.