Magic Oats Noodle - RewardPort

Magic Oats Noodle

Case Studies Food & Beverages
Maggi Nutri-licious Oats Noodles is known for their healthy noodles with delicious flavours. Hence, when they decided to promote the idea of ‘healthy habit’ amongst its consumers, it was necessary that rewards too promote healthy living. The consumer promotion ran across India, and the gratification included a bicycle & exercise bike.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.