Colgate Kids - RewardPort

Colgate Kids

Case Studies Health & Wellness
Colgate, the market leaders in dental care, wanted to encourage a healthy habit amongst its young consumers by the campaign ‘Make brushing fun’. Ice Creams are synonymous with fun. Hence we partnered with Baskin Robins, and rewarded their consumers with Ice cream vouchers. The campaign ran successfully across India.
Colgate Kids


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.