Choksey - RewardPort


Case Studies Consumer Goods Home
One of the leaders in manufacturing waterproofing as well as construction chemicals across India, Choksey Chemicals has been offering best quality sealants as well as waterproofing chemicals and admixtures. The company wanted to reward their customers – the masons – who are key influencers in this product category. RewardPort understood their target audience & figured out the best way they could be rewarded – Paytm Cash.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.