Cipla - RewardPort


Case Studies
Cipla Limited is an Indian multinational pharmaceutical company, headquartered in Mumbai, India. Cipla primarily develops medicines to treat respiratory, cardiovascular disease, arthritis, diabetes, weight control and depression; other medical conditions.


Cipla wanted to make health fun. They didn’t want to be perceived as a very boring or serious brand. It was also the time of summer vacations and they wanted families to choose their products for more than just their high-end quality and standards.


RewardPort keenly understood the problem at hand and devised a powerful solution that did wonders to the brand image and recall of the brand. There’s nothing a family likes doing more together than to go watch a movie in the theatre! And that’s exactly what we gave them the opportunity for. On the purchase of Cipla’s medicines, consumers would win movie vouchers for their family!


Families and all its other consumers absolutely loved this sales promotion. It was meant with much appreciation and this campaign performed excellently, leading to high sales volumes and increased brand recognition along with a perception change of the pharmaceutical brand.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.