Panasonic

Case Studies Electronics
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Panasonic develops diverse electronic technologies and solutions for consumers in consumer electronics category and builds on its philosophy of the “promise to realise a better life, a better world”

THE CHALLENGE

The client was the official sponsor for Japan’s 2020 Olympics and wanted to make a strongly visible campaign under the ‘“Beautiful Japan towards 2020” theme.

THE SOLUTION

The team was clear on the brief and the expectations. The campaign had to live upto the desire for the sports enthusiast to live their Japan travel dreams. The team at RewardPort create a mega contest that allowed users to explore a chance to visit Japan during the Olympics. The proposition was created with all the excitement and fervor of a mega event, by embedding QR codes in relevant Panasonic products. Along with the lucky winner getting a chance to visit Japan, several other rewards were offered to other participants.

THE Outcome

With the hype, strong build up and a high decibel campaign this was one of the more successful campaigns for Panasonic.

OUR CASE STUDY
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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.