You as an organization have a variety of options for providing goods or services to your clients. You can sell them through retailers, brick-and-mortar stores, or an internet store. Another choice employed by many manufacturers to handle their sales is a dealer or distributor network.
Many businesses rely on dealer networks to sell their goods and serve as the regional face and subject matter experts for their brands. Dealers offer that confidential interaction that fosters devoted patronage and, ultimately, boosts sales.
You must support your dealers’ success if you want them to sell your goods and support your brand with their steadfast advocacy. You must offer them mutualist resources and tools that will strengthen their capacity as entrepreneurs, brand gurus, and salespeople.
Since traditional eCommerce avoids the accounts, you want to connect with, online sales cause channel conflict by frequently upsetting the relationships your team has worked so hard to establish.
However, a new type of online-to-offline commerce that incorporates dealers into the checkout process with the option of store pickup or local dealer delivery can assist you and your retailers in achieving your business objectives. This creates a win-win situation for you, your dealers, and the customer by helping your brand convert online customers and giving conversion statistics to marketing teams to improve their marketing spend.
It also helps retailers attract fresh traffic and sales to their stores to turn over their inventory. Your dealers now gain from your investments in digital marketing as well.
Self-Serve B2B Trading
Dealers can’t carry everything, but they may provide offline consumers with a superb representative sample to authenticate and confirm whatever product or brand they may wish to purchase. This frequently results in merchants showrooming, the practice of displaying products offline and accepting B2B orders for delivery in-person.
With a B2B Commerce platform, you can give salespeople trust in your brand by ensuring that they can view inventory availability so they can pitch products without worrying about lengthy consumer wait times susceptible to cancellations and missed sales.
Market insights can assist your dealers in identifying what their potential next greatest seller will be. Your products will look better on the showroom floor, and you will receive your next purchase order more quickly if you can assist dealers in choosing which products to carry in their store or showcase.
You may easily identify the best sellers in the market using digital data created from online transactions, which will help your dealer reach more customers in their target market and show your dedication as a business partner with common objectives.
Enable Sales Representatives Online
The link between a sales representative and a dealer is unique and occasionally greater than the brand itself. It requires a lot of human effort to capture a dealer’s attention, including face-to-face interactions when the sales representative serves as a consultant to the account, assisting them in making the best selections for their shop or market.
Giving your sales representatives fast access to the data they require digitally can make or break how well they communicate with their accounts. For sales representatives to close more deals and increase showroom floor space so that they may be seen and purchased by more customers, they must be given the proper tools to influence dealers in person.
Dealers are the public face of your business and can be a powerful marketing tool. When people believe your business values and inform them, they will be most successful. By better understanding their requirements and concerns, staying in constant contact with them, and developing practical business tools with them, your marketing team may deepen and improve the relationship with your dealer network and work together to convert more customers.
If your business wants to stay competitive in today’s changing environment, investing in your dealer marketing and tools is not just a wise move, it’s also the only move. They could, after all, sell anyone’s product, including private labels from abroad. Make it impossible for them to reject a valued partner in their success by giving them a better motive to sell your goods.
RewardPort hopes that these pointers either confirm your current procedures or encourage you to support your distributors with resources that will facilitate their work and, ultimately, lead to better success in terms of global product promotion and sales.
RewardPort is aware of how difficult it may be to locate trustworthy distributors to increase your company’s global market presence; for this reason, we are regarded as industry specialists that can direct you in the proper direction. If you want to be introduced, please get in touch with us!