HUL wanted to run a women’s day campaign on women’s Horlicks SKU at modern trade outlets
Offer: Buy Women’s Horlicks pack and get assured Rs.100 Zomato Voucher.
Results: The campaign is currently live in market, but HUL received a very positive response on the promo at the stores, they experienced increase in sales on their products targeting women in the first
Week of the campaign itself.
