Women Horlicks: Zomato Voucher - RewardPort

Women Horlicks: Zomato Voucher

Case Studies Food & Beverages

HUL wanted to run a women’s day campaign on women’s Horlicks SKU at modern trade outlets

Offer: Buy Women’s Horlicks pack and get assured Rs.100 Zomato Voucher.

Results: The campaign is currently live in market, but HUL received a very positive response on the promo at the stores, they experienced increase in sales on their products targeting women in the first

Week of the campaign itself.

Women Horlicks-Zomato Voucher


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.