LG Electronics Inc

Case Studies Electronics
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LG has always been an innovator brand launching new products and using technology at its best. Their new range of OLED AI ThinQ series was a step forward transcending the LED technology, and with AI and Google Assistant it was poised to revolutionize the Indian consumer’s homes.

THE PROBLEM

The client wanted to create new-age appeal and way into the millennial heart and mind, drive awareness and sales for this range of TVs.

THE SOLUTION

Our team knew this was a great product but at that same time, was also aware of the clutter a technology feature in the crowded TV market, can cause in the consumer’s mind.

It was important to understand how this was being appreciated into a consumer benefit and the team analyzed over 300 consumer reviews in the India lg.com website. While mapping consumer insights and affinities we discovered travel was an important desire in the consumers mind. The promise of being able to meet loved ones was a strong insight which led us crafting a sales promotion campaign that had travel rewards in the form of air tickets, at its centre being offered to consumers with purchase of Panasonic products.

THE outcome

The campaign succeeded in creating a new association with the brand and drive sales.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.