Kellogg’s is a global food giant looking to brighten the consumers future catering to their nutritional needs. It has always looked to create quality products for a healthier world since over 100 years.
The client was preparing the launch of a new range of cereal and wanted to create excitement around it strengthening its “breakfast space ownership”. With corn Flakes for breakfast becoming a part of our daily lives providing the nutrition and goodness of cereals along with the ease of quick preparation to suit modern lifestyles, they realized there was an opportunity.
Data shows as a country we are nutrient deficient at breakfast and there is need to have a healthy breakfast habit. And when it comes to the time starved office-goers its even more concerning. The RewardPort team came up with a delightful proposition making the office commute something to cherish along with the Kellogg’s cereal. It sure was a radical thought based on a sharp insight. The team tied up with Ola cabs and for all consumers buying Kellogg’s cereals received an Ola voucher.
The campaign was appreciated across the organization with new set of