Infra Market

Case Studies Consumer Goods
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Strengthening Retailer Engagement with Infra Market

A national incentive program was launched to strengthen retailer engagement, leading to an increase in the sales of Infra Market products. By introducing a loyalty system, retailers accumulated points for each product sold, which could be redeemed against a diverse product catalog on a quarterly basis.Post points updation the Sales representative can redeem his points when the redemption window opens through a SMS

Objective: Incentivize retailers to boost sales of Infra Market products

Audience: Retailers

Location: Pan India

 

OUR CASE STUDY
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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.