Gulf Oil - RewardPort

Gulf Oil

Automobile Case Studies
Gulf Pride 4T Plus bike engine oil has had a rational brand promise of ‘Instant Pick-up’. Gulf Pride decided to not just give an Instant Pick-up to their ride but also to their journey towards their dreams! And thus was born the ‘Pick-up your dream’ campaign. RewardPort conceptualised & developed a sweepstakes campaign where in every one won an assured prize along with chance to win a grand prize such as motorbikes, mobile phones & a chance to shoot a video with Varun Dhawan & Shraddha Kapoor!


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.