Creaticity - RewardPort


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Creaticity, an amazing mall in Pune, makes the art of creating more exciting by helping everyone find meaning in co-creation and celebrates the consumer’s creativity, by recognising and rewarding them. Every year, around this this time, Creaticity runs promotions rewarding consumers with holidays. This year, they wanted to reward the consumers with something different at the same time keeping the essence of the usual campaigns. RewardPort suggested rewarding Air tickets with the purchases, keeping the holiday season in mind.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.