Cadbury - Madbury - RewardPort

Cadbury – Madbury

Case Studies Food & Beverages

Cadbury is a British multinational confectionery company which is the second largest confectionery brand in the world.

Cadbury runs an annual contest called Madbury where they crowd source new flavours from their customers. One of the successful and winning flavours is then brought into the market by the chocolate company.

This year, to increase participation and awareness for this campaign, Cadbury partnered with RewardPort.

We introduced an Amazon Pay Cashback of upto Rs 50 for participating customers of the Madbury contest. The campaign is successfully running and has managed to increase the participation in the Madbury contest dramatically.

Cadbury - Madbury


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.