Nurturing relationships with the customers is a significant aspect to shape a brand. Sales promotion strategies can do wonders for your brand through retention and engagement. Sales promotion is the process of persuading a potential customer to engage with the brand and eventually buy the product or service. A good sale promotion strategy can be effective at achieving a quick boost in sales but this “boost in sales” is mostly short-term. Many customers come back expecting or anticipating further promotions which is why brands have to continue coming up with different strategies to comply with the market behavior.
Here are some sales promotion ideas to make your campaigns successful:
Give away rewards
A compelling way to engage with consumers and motivate them to keep coming back to you is by giving them rewards. Offering the customers free credits or coupons on their next purchase is the perfect way to make them come back. It helps in increasing sales and also in improving the bottom line of your brand. So having a reward program in your sales promotion strategy is significant.
Personalize your brand
If your company is a massive faceless corporation, there’s a high chance that the customers would shy away from your brand. Giving a friendly face to your brand can help people connect to your product or service. It’s important for businesses to introduce themselves and share their story with the people. This is a simple yet effective technique to stand out and engage with the audience. Give your brand a voice, tell your story, add a character to your business if you can.
Create an urgency
Driving a ‘flash sale’ promotion is a great way to create urgency among the people and make them buy a product or a service, sooner rather than later. You can start with a teaser of the promotion and let people know about the upcoming sales. And when the timing is right, release your flash sales promotion.
Upgrade instead of price cuts
Upgrading your product is a better way to keeping your sales up rather than cutting down the prices. Giving some extra service or a product on the same price can appeal to potential consumers in a better way.
Momentum, scarcity, and credibility
Creating a momentum or anxiety before the sale, then making sure that in the middle of the sale the promotion becomes scarce, and ending the sale promotion at the promised time. These three things are very significant. Ending the promotion at the given time gives something for people to regret.
Free trials are popular at attracting attention. Let’s take an example of Netflix and other streaming services who give out 1-month free trial before the customer has to pay. This one-month free trial creates addiction in the free trial period and when that addiction is taken away, the consumer is forced to pay for the service.
Using videos to make product demonstration is a very effective way to attract consumers. Offering special discounts and other offers in your video will also get your customers excited to make a purchase
Use social media
Using social media to give out coupons and discounts which are only applicable through social media is another way of engaging customers.
Offering volume discounts is a great way of encouraging individuals and businesses to purchase goods in multiple units or in large quantities. Shoppers love volume discounts, so we often find business owners offering them to encourage sales.
Track your customers from the first contact to sale within the sales pipeline. Send and track emails, and alerts to help follow up with potential clients.