Despite it being a slightly low-key celebratory day, it has gained enough popularity on the social media at least. And hence, capturing a huge section of audience becomes quite easy on different social media platforms. Here are a few ways, you could cater to your employees/audience and market the idea of Father’s day to them:
Promote on Email
Irrespective of your company being the type that celebrates such days or not, or if you don’t specifically cater to the type of audience that does, promoting in-house events related to the day or events that are in correspondence to the same can be promoted within your target audience. Building up on catchy headlines/subjects for such promotional emails are highly likely to attract greater audience.
It can be a significantly healthy and fruitful idea to have your company approach local restaurants, eateries, bars and even fitness centers and partner with them and host vents or promote deals and offers that cater to the audience who are likely to be attracted by the same. Some offers such as ‘Bring your dad & the beer’s on us’ or ‘Like father-like son fitness challenge’, etc can prove to quiet a hit amongst younger generations.
Rule on Social Media
Having set up a contest specifically promoting the bond between fathers & children can be a great idea too. Running a contest that encourages people to post selfies of themselves with their father or having to write the funniest incident they shared with their children/father can also turn out to be a successful strategy to grab attention. Having the winners announced & distributing a promotional voucher or even a freebie of your own brand can do the company a whole world of good.
Spoilt for choice
Making your audience/customers part-take in events organised by you that celebrates father’s day & having fun games and rules set up for the same could be quite interesting. Partnering with fashion brands or clothing lines can also be an off-beat option but still quite impressive, though mothers are more likely to be interested in the shopping part, but that’s where it gets better. Your sale/event can have all the members of the family invited and participate in a game that requires them to select pieces of clothing each & the father gets to pick his favorite which can be given to him as a prize or at a discounted rate, etc.
These are some of the fun, interesting and practical ways to market Father’s Day to people in a more economical, interactive and impressive way for a wide range of audience.
Give your brand the edge it needs with RewardPort. Get end to end solutions for all your sales promotion needs! Team up with the best in the business to to make your most loyal customers feel rewarded with innovative loyalty programs that truly make a mark.
Brands have been utilizing loyalty and rewards program within their customer community to keep their customers happy and well away from competition. From loyalty cards, discount coupons to scratch & win offers, brands have been using rewards as an incentive to create a customer base and also keep them loyal to the brand.
In the new digital age, such rewards have been upgraded. Digital rewards are the new ‘in’ thing that bring many advantages to both the customer and the brand. From making it easier for the customers to get their rewards to spreading the word about a brand, digital rewards have given the marketplace a new tool to expand brand reach and loyalty.
Digital rewards are both diverse and abundant. These are a few up-and-coming rewards that are catching the eye of the marketers:
According to a study by Mercator Advisory Group, it was found that in 2015 most of the money spent on gift cards was redeemed as eGifts. With the heavy increase in digital buying, it makes more sense for brands to motivate customers through eGifts.
Moreover, brands can also use eGifts to rewards employees to acknowledge their hard work on projects or commemorate special occasions. This builds the confidence in the employees and helps with brand loyalty.
Coupons and codes
With greater numbers opting for online buying, it makes sense for brands to give their offers and discounts in the virtual world. Coupons and codes that are sent exclusively to loyal customers makes them feel special and helps retain them.
Incentives like cash backs and discounts, mobile wallets have taken online marketing by storm. Creating a niche where customers are incentivised for their buying behaviour has only increased the appeal of mobile wallets.
Benefits of digital rewards program
Increases the brand’s value
The power of digital rewards is that it gives the customer a sense of empowerment. With every amount they save or a prize they win, it helps build an image of a brand that it is not in business for the profits. It builds the image of a brand that genuinely cares about its customers.
Provides the customers with more choices
The brand gives the customers the option of choosing the kind of rewards they want. Either it would be as loyalty points that can be redeemed for discounts or gifts or in the form of promotional codes that are given to an exclusive customer community.
Each reward program is made around the customer, their preferences, previous encounters with the brand and their redemption history. This makes the program more relevant and useful to the customer.
Unlike the days when one had to send a letter to a brand with a token to get a gift, the digital rewards program helps both brands and customers get instant rewards. As soon as a customer provides a preferred action (like, tweet), the customer is provided with their reward. It needs less effort from the customer too.
Get rewarded anytime, anywhere
There is no limit to the application of digital rewards. People can be rewarded just by signing up for a newsletter and this can be done from anywhere. Because of the high mobility of the digital market, people can redeem their rewards just about anywhere.
Brings positive interaction between brand and customer
Everybody likes free gifts. Digital rewards help people collect more rewards doing what they do the most nowadays – being a part of the social media sphere. Reward programs also help in spreading the news about a brand since people share the newest offers with their friends and family.
Incentive to be a loyal customer
With the reward point application, people tend to stay loyal customers to get greater rewards over time. But the rewards need to be good enough to keep the customers interested.
Helps engage on the social media
Facebook and Twitter are where most of a brand’s customer base is situated. Potential customers also reside in the digital sphere. Having current customers talk about a brand on their social media helps in increasing exposure and value. Digital rewards do just that by giving customers freebies when they engage with the brand on social media.
The cost of setting up a digital rewards platform takes less money than the traditional card-based loyalty programs. It is also easier for customers to check-up on their points and look for other offers that are available.
As can be seen, ‘digital rewards’ is the new mantra to creating a brand identity that is more personal and effective.
With RewardPort programs, your brand gets higher visibility among its customers.
A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand than they would have done five years ago. One important outlet for this exchange is the social sphere which gives consumers and businesses the opportunity to reach lots of people.
As the taste of consumers align with new market contexts, businesses must look for applicable ways to engage them beyond building traditional relationships. Most customers expect their vendors to engage with them through digital channels. Interestingly, it is not just one channel but an Omni channel approach. This includes the social media, the web, email and other channels.
Small and Mid-size companies must take advantage of these new outlets to drive their brand. The technological and demographic changes that are sweeping across the economic landscape have changed the playing field. Most customers prefer having their questions or problems resolved without needing to talk with a customer service agent. Furthermore, customers want to engage with a brand on their own terms; either through human interaction or a digital channel. Small and Mid-size organizations that do not offer multiple engagement channels may sabotage their relationship with their customers or remain at a competitive disadvantage.
It is important to have a portfolio of services that connect with your customers when and where they want. The Human and digital channels of interaction must be properly optimized. Every business can get a virtual receptionist team which can double as a virtual assistant. They would screen and transfer calls to a representative of a small business based on agreed schedules. Beyond the administrative functions of this team, they can process orders, make outbound calls, answer customer service questions and schedule appointments.
Another important platform is to run an effective digital engagement system. A good digital platform allows your customers to be educated on your business and product offers, amplify the sales process, resolve service issues, connect with prospects, answer customer questions and so much more.
When your Omni channel platform gives an outstanding experience to your customers, they ultimately become your brand advocates. It is essential to buttress the fact that great customer service occurs on multiple fronts. There is no leading brand that can retain a large share of the market by using one channel to reach its audience. Customers need a relevant, compelling and consistent service to remain loyal to a brand. When your business has many advocates pushing its case in the market, it creates a positive impact on your bottom-line.
On the long run, one positive customer experience reduces the number of service inquiries that you get. The customers who are loyal to your brand begin to share their good times with others. The place of good customer service goes beyond the one on one relationship you share with your customers. It is important to entrench your brand and connect with your market through the multiple channels that are available. With a careful forecast, investment and plan, any business can be able to position their brand as leaders with a viable Omni channel framework.
There is one Marketing question that always begs a detailed answer – What is the right way to go about planning a product promotion activity? It’s easier asked than answered. Over the many years that we have been working with Marketing divisions across Industry types, we have actually drawn up a list of 10 important issues that Managers must consider while planning a Promotion. While they may not be in Chronological order, each point jostles for attention. This is an attempt to assist the Marketing manager build a template for every promo; remember every promo needs the same amount of consideration before an idea is finalized.
1. Identify the role of incentivization
Providing added value to customers by making available an “incentive” instantly influences purchase. If the customer is convinced that he is getting more than the value he is spending on the product, it will persuade him further to make the purchase. The strategy lies in convincing the customer that he will not only receive the worth of his rupee but also supplementary benefits. These incentives may be in the form of free samples, gifts, discount coupons, demonstrations, shows, contests etc. All these measures motivate the customers to buy more and thus, it increases sales of the product. The promotion must be able to change the perceived value or price of the product or service.
2.Communicate with your consumer – offline & online.
Social media, smart-phones and the Internet are the buzzwords of marketing of the future. The customer is becoming more and more technology-friendly and accustomed to the ways of approaching products through these media. By making product promotions accessible via such media, the customers are significantly encouraged to utilize the benefits offered to them. Not only do these media influence the behavior of the customers, it is the swiftest and most effective way of reaching out to your befitting target-audience.
3. Collect, manage & nurture data.
Sales promotions are not only effective in the acquisition of new customers but also in the retention of your existing customer-base. It is essential to recognize the significance cultivating a relationship with your existing customer-base. In-order to develop and nurture relationships, it is important to firstly collect and create powerful databases. Secondly, they must be managed to eliminate unusable data in order to effectively target the usable database. The customers must be made to feel their value in the company in order to extract long term loyalty.
4. Be relevant
Sales Promotions must not only be relevant to the type of product being sold but must also suit the needs of the target-audience. If the customers are able to relate to the promotion being offered are able to comprehend it effortlessly, then the chances of the promotion resulting into a sale are higher. The sales promotion must also be able to hit the consumer at a particular behavioral stage.
5. Make sure to Customize and localize
The promotions offered must be customized to suit the requirements of the customer with regards to their demographics and psychographics. The promotions must be also be designed according to the attitude & behavior of the target-audience. They must be able to provide instant gratification on a temporary basis in-order to convince the customer to take immediate and simplistic action to achieve results of the offer.
6. Clarify objective and provide tangible benefit.
The customer will only be convinced to make the purchase of the product if they feel the value they are receiving is more than the amount they are spending. The customers must be able to measure the added value they receive along with the purchase. By offering clear objectives of the promotion, the brand is able to foster a trustworthy relationship with the customer – which is key in terms of long-term loyalty benefits.
7. Maintain timing, duration and frequency
Sales Promotions if introduced at a appropriate time can yield greater results. India is a very time driven economy; festivals, occasions and seasons are great influencers in the consumer’s purchase decisions. The promotions must be able to provide the customers with instant gratification over a temporary period and must not be repeated too often, as the customers will then be unable to differentiate the added value of these offers in comparison to the original product.
8. Engage your customer
The customer wants to be felt important and appreciated; and if the brand recognizes this need of the consumer and nurtures it, they can witness groundbreaking results. The brand must endeavor to involve the customer in promotional activities as much as possible. Any activity that engages the customer to interact with the brand – for instance contests, sweepstakes or coupons will instantly appeal to the customer’s psyche and induce a sense of association and bonding with your product.
9. Integrate sales promotion with the communication strategy
Sales promotion is an aspect of a promotional mix that includes –advertising, personal selling, direct marketing and public relations. While sales promotion is an effective tool itself, it must be used in accordance and relation to the other tools of the marketing strategy as well. Once the promotions are complemented by the other elements of the promotional mix, the efficiency of this tool will automatically be intensified.
10. Integrate sales promotions with social media
Sales Promotions must be run on social media such as _ Facebook, Twitter, Foursquare. Linkedin and Pinterest. Sufficient word of mouth is generated via social media that not only increases awareness but also heightens reach of the promotions. Integration with social media immensely intensifies the effectiveness of the campaign. The reach of social media must not be overlooked and must be used effectively to create viral effect.
A Garter Survey says that 98% marketers say online and offline marketing are merging. What does it mean for offline businesses who are feeling that they are losing out to online businesses? Simply put they have to embrace a O2O – Online to Offline business strategy.
What is O2O or online to offline Marketing?
The best & simplest definition is “A business strategy that draws potential customers from online channels to physical stores.” Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.” as defined on investopedia.com
Marketers of large companies have moved beyond digital marketing techniques and are expanding marketing’s role to create new digitally led business models. The sweet spot of the physical and digital worlds represents opportunities for marketers to apply customer insights to create and test new digitally led experiences and business models. Baidu and Alibaba are doing this in a big way in China while on demand services companies like Airbnb and Uber have made these into unique business models.
But what does this all mean for the small and medium size business. How do they adjust to this with limited resources?
Here are 10 things sme/msme can do to embrace this change and increase their revenue without too much investment.
1. Customer Data
Start collecting data of visitors and buyers. This is the starting point and perhaps the key driver of your O2O strategy. The fancy e commerce valuations you see are mostly driven by data. Merchants need to put in place a system where you collect information such as name, email, mobile number and as you move ahead you can add transaction history and other data points. Reward customers with offers and freebies to share data via website, sms or on paper. A simple tool to start with is www.zoho.com to manage the data.
2. Email and SMS
You have now data of visitors and customers. Segment it. The more data points the better segmentation. This is not very scientific. Just segment it by gender, area, age & transaction initially and then evolve to by birth date, preference, days of visit etc. Reach out to them by email or sms. Update them on offers, invite them to events, and wish them on their birthdays. A good DIY tool for email is MailChimp , ConstantContact. SMS is a very cost effective direct to customer tool .There are local vendors who will provide this service for prices as low as Rs.0.10 per sms
Most likely your customer is on Facebook. Set up your page and get people to like your page. Keep the page active with 4 or more posts a week. Always use images and if possible videos. Unfortunately, now it doesn’t mean that if you post all your fans see your post. So you will need to “boost” you post for a little fee. Use the Audience feature to add your data on Facebook to get people who already know you. This is another effective way to reach out to your prospects and customers. Based on the size of your business it would be a good idea to manage the page yourself for a while and probably engage an agency when your ROI is up. There are many other tools on Facebook to help push your business. Create offers that can be redeemed in-store.
A recent study by Small Business Customer website shows that nearly 60% of Twitter followers buy from an SMB. One way to initiate more traffic to your Twitter business page is by integrating a “follow” button on your website. Once your profile becomes familiar with existing customers, you can tweet to your followers about your upcoming product launches or trade shows and encourage them to retweet about your event. You can consider offering special discounts or freebies to your Twitter followers when they and their friends attend the offline event.
Instagram will soon join the 100 million users club and if you haven’t yet used this innovative visual storytelling platform to meet your business goals, it’s high time you considered it. You can build anticipation among your Instagram community about your upcoming offline event by taking instant photos of your event’s stage being set and so on and post it on the website. Another way is to send exclusive invites to your Instagram fans and encourage them to meet up at your store or on the streets and post photos of them using your products or services. It would be a cool idea to host such real life meet-ups among your online community to build your brand offline.
6. Google – Places and Maps
More than 70% of online Google search activity is related to finding local stuff. And nearly 80% of online local searches on Google Places can end up visiting your offline store. It’s time you considered it carefully to build your business. Here’s a way to initiate it. Make sure you have a 100% score on the Google Places listing by filling all details. Optimize your listing description with product/service keywords. Encourage your existing customers to give good reviews on the Google Places & Maps to stand out among your competitors.
7. Strategic Partnerships
Strategic partnership can jointly benefit you and your partner as you can offer value added services to your existing customers. It spreads the marketing load to each partner while promoting their respective products/services. More importantly, your relationship with customers gets strengthened. For example, if you are an offline music training center you can partner with an online music instruments selling website to attract new students. You can distribute to your existing customers a free e-book or an online demo of your product/service that features you and your strategic partner(s). Make use of exclusive online discounts as a way of promoting your partnership among new and existing customers.
With the onset of the Internet of Things, offline businesses can harness it to offer customers a virtual like shopping experience. Take for instance, a fashion clothing store that makes use of iPad or tablets in changing rooms to help customers request various colors and sizes. IOT isn’t just about increasing sales, but leverage it effectively to boost overall shopping experience for your customers. As an offline business, you can access the same level of information just like an online store to improve your new or existing customer’s experience. One way is to follow up data on your customer’s recent online shopping journey and offer special discount on products they looked online. Your message can be something like, “Hello Jenny, the trousers you looked online two days ago is now available at our store at 10 percent off and its available in three additional colors.” The IOT technology can be harnessed to build better relationships with your customers like never before.
Digital/online wallets can now be used not only for online shopping payments, but even for offline businesses. You can make use of this trend, whether you have a food store or a cab services company. Give your customers the freedom to pay through online wallets anytime, anywhere. This can result in increased revenue, as your customers will be long satisfied since they aren’t required to carry cash or plastic cards to make payments when they avail your services or products. So whether you are a small start-up or a growing offline business, you have the option of choosing an extensive range of digital wallet services.
Simply put, there’s no shopper who doesn’t like to get rewarded. A loyalty program should aim at encouraging the loyal engagement of your customers, in other words get buyers to patronize your business. It can’t get any easier than using the digital platform to promote your loyalty program for increased offline revenue with repeat customers. You can reward loyalty points to your existing customers when they subscribe to your online newsletter. You can also reward them when they refer their social network friends to visit your offline store. Another way is to conduct special online loyalty surveys to know more about your customers’ shopping activities both online and offline to gather valuable data. Just ensure the redeem limit is not too steep to reward your customers.
Following all these strategies require time and planning, get a team to work on these and plan accordingly. Similar to online revenue, offline store can gain more profit and revenues by being up to date. All the best!
Over the past decade we have had the opportunity to work with many of the leading brands across the country, have had discussions with the marketing gurus in different sectors on what common promotion ideas works across any of the business segments. We came up with these ideas, which are NOT new, simply being looked at with a fresh NEW perspective, that are proven methods of sales promotion.
- Promote it well and go all out to make it heard.
- Give preference to your existing customers, ALWAYS!
- ‘Upto xx%’ – doesn’t work, be honest.
- Sale must be on everything, not on the limited stuff.
- Dress it up and make it an event
- The free stuff should be actually useful.
- Don’t always give your own stuff free, always.
- No *conditions apply.
- Free stuff should lift your product not degrade it.
3. BOGO / 2 for 1
- Keep it simple.
- Apply it on few items & products.
- Must be ‘limited to….’ quantity, time etc.
4. Contests & Sweepstakes
- Easy to participate
- Have as many winners – ‘Assured Prizes’ – ‘Everyone Wins’
- Make the giveaway exciting and what people want.
- Request an action, get data and use it.
5. Assured Gift
- Add a dash of surprise and excitement.
- Make the gift experiential.
- The gift should have a high perceived value.
6. Codes & Coupons
- Use M-coupons & E-coupons.
- Distribute it through partners to increase reach.
- Use it for acquisition but also for retention, refferal & rewards.
7. Like, Share & Get
- Use Facebook not to show off but to engage.
- You don’t brag, let the fans do that for you.
- Reward participation and actions.
- Have conversations not monologues.
8. Tweet & get Free stuff
- Run contests.
- Reward the 100th, 1000th, etc. followers.
- Retweet followers tweets.
- Reward most retweets, best # message.
9. Pin & Get!
- Run competition – Pin & Win!
- Run offers with powerful images.
- Have great images and many of them on the board.
- Acknowledge and reward regularly for ‘pinning’
10. Refer & get stuff!
- Create a simple and easy to understand referral program.
- Make it worth the while for customers to refer.
- Act quickly on the refferals generated.
- Make sure the reference is rewarde too with a great offer to buy.
- price-off on purchase is mostly the best offer.
- Let it be sizable and above competition in your category.
- Don’t make it too frequently but make it BIG!
- Offer complementary product or services.
- Time the pitch well.
- Be specific with the upsell offer.
- Make assumptions & suggestions.
13. Reward loyalty
- Doesn’t have to always be loyalty program.
- Reward actions other than purchase too.
- Reward not only with points – acknowledge and make them feel special.
- People love to have dialogues & interactions with the brand they buy.
- Encourage participation.
- Engage everywhere – in store, online, on phone.
- Let them have conversations with the brand.
15. Free Trial
- Works for tech products and non tech products too.
- Free trial is a statement of confidence.
- It works for donut, a software or a car – find a way to let the buyer get an experience of what you sell.
16. Cross Promo
- Align with other brands to reach new customers.
- Offer & get privileges from other brands for YOUR customers & THEIRS!
- Choose alliances carefully and in sync with your brand positioning & target group.
- People love ‘what money can’t buy’ experience.
- Add a dash of fun & excitement.
- Sports & movies can help make the promos effective.
- Everyone loves to feel important.
- Doesn’t have to be indulging, could be just acknowledging.
- Let it be more personalised and less automated.
First let us accept the fact – people love taking selfies! According to various reports, the average millennial will take 25,700 selfies in their lifetime; and about 93 million selfies are taken worldwide each day. People are more comfortable taking a selfie than asking someone to click their picture.
So is your brand doing anything to take advantage of this Social (here-to-stay) phenomenon? Selfie contests ensures the most direct engagement and connect between your brand & the consumer.
When planning a selfie contest –
- Come up with a great idea; the one that is simple & easy for people to connect with.
- Ask the consumer to feature your brand, this is a must!
- Give a compelling reason to participate: reward or fame will work well.
- Incentivise for multiple actions – Post, shares, tags, likes, etc.
- For a successful selfie promotion, it should run at least for 30-45 days, to have larger reach among your target audience.
- Engage actively on all the possible social media platforms – Facebook, Twitter, Instagram and others.
- To gain the trust, pick winners and reward them, EVERYDAY!
- Make it less cumbersome; don’t put in too many conditions – just click, post, tag & win!
- Promote the contests, online & offline.
- If your target group is the youth, play around friendship. If its family then involve the participation of children.
Don’t let your brand miss out on the #selfie phenomenon!