THE INEVITABLE BOND BETWEEN SOCIAL MEDIA AND LOYALTY PROGRAMS

Social media has become one of the most important aspects of digital marketing today as it has been influencing all of our lives in one or the other way. If you are not using it to promote your brand, then you have been missing a lot of easy and affordable marketing opportunities. It is one of the most easiest and useful digital platforms to increase business visibility.

Loyalty programmes have started using this platform to leverage their customers since most of communications happen over mobile phones these days. The response and actions have become faster than earlier since it’s a direct approach to hit the right customer at the right time. People receive offers as pop-ups right on their phone screens that allows them to send a response quickly. According to a consumer survey done by Deloitte Consultancy, 61% per cent of participants checks their mobile phones first after 5 minutes of waking up every morning. This is isn’t surprising since more than 31% of the global population are connected to each other through social media. No matter where you are, thousands of people are right there for you to hear what you say on your social media pages.

As social media continues to permeate every aspect of the shopping experience, it’s quickly developing into a tool that is all about building relationships with your customers. Each time your customers check their social media profiles, they get the opportunity to communicate directly with your brand. Count it from direct messages, reviews to refer a friend, your customers can interact with your brand 24/7 through a variety of social media platforms.

This proves that social media plays a huge role in reviving your customer retention policies. So what better way to engage your target audience than by integrating your social media strategy with your rewards program? Customer loyalty solutions allows customers to connect to you easily and also rewards customers who buy from you frequently. It encourages customers to buy your products or use your service regularly. The encouragement comes in the form of discounts,free products, rebates or any other form of appreciation .

Brands use loyalty programs to strengthen their relationships with customers, increase in sales numbers and most importantly turning a prospective customer into a frequent buyer. A loyalty management program must ensure that the services meet the needs of the customers.

With so many users all over the world, social media is the ultimate resource to help you create curiosity about your rewards program on a global scale. You just need to determine on which platform your target is most likely o interact. Platforms like Facebook, Instagram, Twitter, Youtube, and Snapchat are adding new features to their platforms everyday and these changes bring countless number of ways to communicate and express the value of your loyalty program through an amalgamation of creative and visual content.

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