HUMSAFAR – DEALER PROGRAM FOR DANONE
Danone is wholly dedicated to achieving health through food and with a mission to benefit people every age, in every social and cultural environment and in every part of the world – as many people as possible. Danone has a strong focus on efforts solely healthy businesses – such as fresh dairy products, waters, early life nutirition and advanced medical nutrition – and it goes way beyond selling food and beverages to actively encourage healthier eating and drinking habits, giving people an essential role in their own and their family’s health capital, in over 130 countries.
The Need: Danone wanted to increase its sales and incentivise wholesalers for the incremental sales done / target achieved for their product ProtienX.
RewardPort’s Solution: RewardPort created a slab based program for the wholesalers, where in every wholesaler had to select a slab as per target sales that they wanted to achieve. Each slab has its own specially curated gift catalog which can be redeemed at the end of the program.
Result: 1. Over-achieved the over all sales target by 35%. 2. Higher motivation among the wholesalers to cross the chosen target and reach the higher slab than selected. 3. Great insights of the buying pattern of individual wholesalers in each city, across the country.