Campaign Period: 2015-2016
Drop in market share of Saridon, due to high competition in the OTC sector and the chemist being the main influencer on suggesting OTC products.
An incentive program on web and mobile platform where every chemist gets instant reward on purchase of 12 strip Saridon retail pack.
To create an excitement the gratification was divided as per “SARIDON” alphabets SA, SAR, DON & SARIDON (highest gratification given was 10 gms gold coin) & assured gratification was Mobile recharge & Myntra Discount Voucher code.
The chemists were briefed about the program by the sales force and through an info graphic and a welcome letter. The chemist registered themselves through SMS in to the program. On purchasing a retailer pack of 12 strip the chemist received a scratch card. Once the unique code was messaged, the points were uploaded in the chemist’s account. The points could be redeemed through SMS as well as website. Along with the assured points the chemist also stood a chance to win a 10 gram gold coin if he managed to collect the word ‘SARIDON’.