Kurl On - RewardPort

Kurl On

Case Studies Home
PrevNext
Kurl-on has been the market leader of mattresses, with over 126 different configurations to offer. They wanted to encourage their customers to apply for the extended warranty along with the purchases. We understood the target audience and conceptualized a campaign wherein every shopper is rewarded with an offer booklet worth Rs.5000 & Rs.10,000. This booklet includes offers from top brands across categories like online shopping, health and wellness, travel, fitness & more.

OUR CASE STUDY

Kurl-on has been the market leader of mattresses, with over 126 different configurations to offer. They wanted to encourage their customers to apply for the extended warranty along with the purchases. We understood the target audience and conceptualized a campaign wherein every shopper is rewarded with an offer booklet worth Rs.5000 & Rs.10,000. This booklet includes offers from top brands across categories like online shopping, health and wellness, travel, fitness & more.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.