Campaign Period: 2015 – 2017, 2017-2018, 2018-2019.
Danone wanted to increase sales on the new flavors of Protinex which were re-launched in the market and also collect business intelligence.
A unique slab based loyalty program, where the retailers were categorized in slabs as per their past performance. The retailer’s targets were increased by 25-40% as per their slabs.
The chemists were enrolled in the program, and were provided a unique id and the booklet explaining and introducing them to the program. Points were provided to the retailers every month as per the order placed with the company. RP’s software converted the sales data into points and updated it in the retailers account every month. Once the retailer logs into his account he can see the points accumulated in the account, the target points he needs to achieve and the gift catalogue as per his slab. The redemption window was opened twice a year, the retailers could redeem the gifts which ranged from electronics, household appliances and travel packages.