Cipla wanted to make health fun. They didn’t want to be perceived as a very boring or serious brand. It was also the time of summer vacations and they wanted families to choose their products for more than just their high-end quality and standards.
RewardPort keenly understood the problem at hand and devised a powerful solution that did wonders to the brand image and recall of the brand. There’s nothing a family likes doing more together than to go watch a movie in the theatre! And that’s exactly what we gave them the opportunity for. On the purchase of Cipla’s medicines, consumers would win movie vouchers for their family!
Families and all its other consumers absolutely loved this sales promotion. It was meant with much appreciation and this campaign performed excellently, leading to high sales volumes and increased brand recognition along with a perception change of the pharmaceutical brand.