Consumer Sales Promotion Activities To Enhance Customer Base.
Due to the increasing competition in every industry, consumer sales promotions have become extremely important for businesses these days. Sales promotions are the strategies that businesses use to attract customers, boost sales, and achieve other short-term business goals. Brand encourage their target audience and customers to make more purchases by offering them assured rewards in return. There are different types of sales promotion techniques that brands use for different purposes, such as free gift with purchase, exclusive discounts, welcome gifts, and many more.
However, when it comes to running sales promotions to expand your customer base, there is a set of specific sales promotion strategies that you can use. Here are some effective sales promotion activities to attract new customers:
1. Free Samples
Consumers are often afraid of spending money on new products as long as they are not sure about the quality. But how will your target audience know the quality of your product if they never get to use it? This is why offering free product samples can be a great idea. You can partner with some popular brands and get your free samples distributed along with their products. Whenever a customer purchases their product, he/she gets to try your product for free. If you run a service-based business, you can offer free trials in the same way.
2. Welcome Benefits
If you want to turn your leads or the registered users of your online store into customers, offering welcome discounts or freebies would be an effective way to do it. You can offer a great discount or some valuable freebies to all your first-time buyers. If distributing free samples seems an expensive idea, you can prefer this.
This encourages users to buy your product at a much lower price than its actual cost. If they like it, they will definitely repurchase it at the actual price as well. Your goal here is to attract new customers and encourage them to make their first purchase. Offering welcome gifts is one of the best ways to do it.
3. BOGO Deals
Consumers may be interested in your products, but not purchasing them due to high prices or any other reason. By running a ‘Buy One Get One’ offer on your products, you can encourage them to make a purchase. Consumers are more likely to purchase when they get such offers. It doesn’t only help you attract new customers but also boost your sales through existing customers. If you have a large stock of products that you want to clear soon, running a BOGO sale would be a very good way to do it.
4. Social Media Giveaways
If you have business accounts on social media platforms, you might have many more followers than your customer base. The people who follow you are obviously interested in your products or services. But how do you encourage them to engage more and try your products? One great way to do this is by running a social media giveaway contest. You can run a contest where three random purchasers are chosen as winners and receive exclusive prizes, such as electronics, lifestyle products, etc.
The prizes need not be necessarily from your brand. But to be eligible for the contest, your followers need to make at least one purchase above a certain amount. It will not only boost your sales but also increase engagement on your social media pages.
5. Scratch n Win Program
Involving gamification tactics in your sales promotion program is always a good idea. You can run a scratch-and-win win contest on your online e-commerce website or app. To encourage more and more people to participate, make sure to keep the eligibility simple. You can allow every registered customer of your online store to participate in the contest and win the prizes, whether they have made a purchase or not.
Just keep in mind that your goal is to onboard new customers and hence, you need to target those who have not yet bought your products. If they win a good discount coupon or freebie under the contest, they might be encouraged to make their first purchase.
Even your existing customers will be encouraged to make repeat purchases if they get to win discounts under such contests. Sales promotion companies like RewardPort can implement and manage such gamified promotions for your business, keeping the interests of your target audience in mind. Apart from ‘scratch2win,’ you get various other gamification options on RewardPort, such as ‘Spin to Win’ programs, sweepstakes, etc.
6. Product Bundles
Consumers are more likely to purchase product bundles on discounts rather than buying the same products separately. Offering product bundles at a collectively discounted price can have multiple advantages. It encourages customers to try more of your products. Let us understand how. Suppose you offer five products, but most consumers only prefer three of them. Offering product bundles of all five products at a discounted price will motivate them to try the other two products as well. This will not only attract more customers but also help you boost the sales for your least-sold products.
7. Flash Sales
Flash sales are discount offers that you run for a limited time period. Such offers aim to boost sales within a short period of time while attracting new customers at the same time. When you run a very good offer for a very short period, it creates a sense of urgency among your customers and they end up purchasing more than they had planned. You can even attract new customers with such sales. Many consumers wait for sales to buy a product of their choice. As soon as you run a flash sale on that product, they will try to purchase it as soon as possible so that they do not miss out on such a good deal.
8. Free Delivery & Returns
To minimize the fear of risk in your customers, you can offer free delivery and returns. Many consumers might be interested in your products but not purchase them due to the high delivery and return charges associated with them. By waiving these charges, you can allow your customers to order and try your product without any risk. This is one of the most effective sales promotion activities to consider if you aim to expand your customer base.
Choose RewardPort as Your Sales Promotion Partner
When running sales promotions for your business, you don’t only have to focus on attracting more customers but also ensure that these strategies are profitable. You should not spend more than your profits on promotions. For this, you need a well-planned sales promotion strategy that works for your business.
RewardPort, being the top sales promotion company in India, can help you select the best consumer sales promotions keeping the interests of your target audience in mind. The marketing team at RewardPort ensures that the sales promotion program aligns with the objectives of your business. With rewards starting from as low as Rs. 10, you can run an effective Loyalty program for your customers while keeping them engaged with the gamified promotions.
Frequently Asked Questions: -
The key elements of sales promotions are personal selling, advertising, direct marketing, and public relations.
Some of the primary benefits of using sales promotions include a boost in sales, higher customer engagement, better customer satisfaction rates, higher customer acquisition rates, etc.
Sales promotions are the strategies that businesses use to boost sales or achieve other marketing objectives. However, discount is just a type of sales promotion technique.
Different strategies used in consumer sales promotion for better sales
Every brand wants more sales, bigger customer base, and more revenue for which they integrate different strategies to enhance their sales and revenue. One of the most common approaches to be implemented is integrating a consumer sales promotion strategy.
Further in this blog we are going to discuss these consumer sales promotion strategies that you can implement in your business for better sales and generate more revenue.
Understanding Consumer Sales Promotion Strategies
Consumer sales promotion is a marketing strategy implemented by a brand that influences the customer to make an immediate purchase. For this brands employ different strategies such as discounts, coupons, free gifts, rewards and others.
This is done by creating a sense of urgency which pushes the customer to avail the limited time offer and reap the benefits of the purchase offer. Some of the most common approach used in a consumer sales promotion method are:
Free samples
Brands offer free samples of their products along with the original purchase of the consumer. This is usually used to introduce a new product in the market. This allows the customer to use the free sample of the product which then creates the demand of the product in the market and hence, creating more sales for the company.
Here the brand is not only promoting its new product but also creating the demand of the product before its availability in the market which creates a buzz about the brand, hence attracting more customers and more sales & revenue for the brand.
Limited time discount
Another approach for a consumer sales promotion plan is by offering a limited time discount price on certain products. Usually these products are the ones that are in enough quantity and the brand is trying to clear out the stock. However, this plays with the customer’s psychology and triggers them to buy the product due to its attractive discounted price.
Free trial
Certain brands also offer a limited time free trial of their premium products. This allows the brand to promote their products and also create a demand for the premium product as well which will further trigger more customers to be associated with the brand.
For this you can include a partner like RewardPort and leverage their services such as Subscription Nation to offer subscriptions of a premium platform for a limited or free trial period.
Free gifts
As part of a consumer promotion strategies, few brands also offer free gifts to consumers on purchase of a fixed amount or a certain product. This way the customer is inclined to make a purchase of the fixed amount to get the free gift. For integrating such a consumer sales promotion method you can browse services of RewardPort and integrate the most suitable approach such as Sweepstakes or At home rewards.
Discount coupons
Offering discount coupons that can be used on the next purchase is an assured way brands use to ensure a repeat purchase. Offering these discount coupons allows the customers to further leverage the offers and make more purchases. Additionally, customers further recommend the brand to their friends and family creating a word of mouth marketing initiative. This further provides the brand with an enhanced customer base and increased sales & revenue, generating more profit for the company.
Benefits of Integrating Consumer Sales Promotion Plan
Now that we have discussed the most common approaches used by a brand as part of their consumer sales promotion design, here are some benefits that as a brand you can leverage implementing consumer sales promotion strategies.
Enhanced customer base
Employing a consumer sales promotion method allows a brand to enhance their customer base as more and more people would wish to avail the benefits of a consumer promotion strategies, hence they would get associated with the brand.
Increased brand awareness
With a successful consumer sales promotion plan, brand awareness is increased as more customers get aware of the campaigns run by the brand and the benefits of the strategy being reaped by other customers.
Increased brand recognition
Consumers would easily recognize the brand among other brands as they have an emotion towards the brand. It further allows the customer to pick the brand among various other brands.
Increased revenue and sales
Enhanced recognition and awareness leads to increased customer loyalty and customer base which in the end increases the sales and revenue of the brand, hence, more profit for the brand.
Word of mouth marketing
As more customers would be getting associated with the brand, they would talk about their experience with the brand. This word of mouth marketing would enable the new customers to trust the brand and make their investment with the brand.
RewardPort and Consumer Sales Promotion
While integrating a consumer sales promotion plan in your brand it is essential to consider the goals and objectives of the brand. You also need to keep a close check on the target audience group in this approach. Further, you are required to have a suitable partner that can help you implement and integrate this consumer sales promotion method in your existing brand strategy.
RewardPort is one of the leading loyalty program providers in India which also offers consumer sales promotion design and allows your brand to integrate the process for expanding your customer base and generating more sales and revenue.
With RewardPort you get a highly professional team, seamless integration, value for money investment and can keep a track of all the activities as well. Further with RewardPort it is simpler to pick the right strategy for your brand and implement it for your benefit.
For more details, get in touch with the expert team of RewardPort and let us handle the consumer sales promotion strategies for your brand.
Frequently Asked Questions: -
Most common consumer sales promotions are discount coupons, limited offer price, free samples, free gifts, and free trials.
A discount means that you can avail the product at a discounted price for a limited time only and you need to make the purchase right away for the discount to be implemented. Whereas, a coupon is something that you can avail later in the time on purchase of a different product. A coupon further ensures return purchase by the customer.
Loyalty programs in consumer sales promotions are rebates, and point-based system.
5 Reasons Why You Need Consumer Sales Promotion Programs as a Mid-Size Business
Consumer sales promotion programs can drive an immediate boost to the sales and revenue of a business. Be it a large business or a small to miz-size one, correctly implemented sales promotions are extremely advantageous for every type of business. If you are running a mid-size business and want to take it to a higher level, it is important to attract new customers while making sure that the existing ones stay loyal. This is what consumer sales promotion programs help you achieve. These programs are the set of strategies that businesses use to achieve short-term business goals, like boosting revenue and increasing brand awareness within a short period of time.
Boosting sales is generally the primary reason for running sales promotion programs. However, that is not the only reason. There are various benefits of running promos like sweepstakes, free gift with purchase, consumer loyalty programs, etc. The following are some most significant reasons why you must run a consumer sales promotion program for your mid-size business:
1. Generating New Leads
Running consumer sales promotions is one of the greatest ways to generate new leads and acquire new customers. By offering products under heavy discounts, free trials, buy one get one deals, etc, you can encourage your target audience to try your product. Studies suggest that consumers are more likely to buy a new product when they are getting it at a lower price.
By providing discounts or running free gift with purchase offers, you can encourage many potential buyers to try your product who would have never bought it at the original price. Consumers don’t like to spend on something they are not sure about and this is why offering good discounts on the first purchase is always a great idea.
2. Clearing Out Old Stock
It is not a desired situation, but it happens sometimes that you overstock certain items. Selling the overstocked products within your targeted time frame becomes challenging in such cases. However, consumer sales promotions are a great solution to this as well. You can offer these products at a 50% discount or under a Buy One Get One deal. Such offers trigger your customers to buy discounted items before the deal ends.
Though it might sound a bit less profitable to offer items under such heavy discounts, this is the best way to clear out old inventory and make space for new ones. This doesn’t only help you clear overstocked items but is also an effective way to make new potential customers buy your products.
3. Introducing New Products in the Market
Even the largest brands have to build a strategy for introducing new products in the market in order to ensure that it seems worth trying to the customers. As a mid-size business, the greatest way to introduce a newly launched product in the market is to align it with a consumer sales promotion strategy. Consumers are often afraid to spend on a product that they are not very sure about. This is where promotional strategies, such as free samples, sweepstakes contests, etc, can be very effective.
You can offer free samples of the newly launched product with your bestselling products, so that it reaches maximum target customers. Another idea is to run a sweepstakes contest to make the announcement of your new product exciting. For example, you can choose a winner randomly from the buyers of your new product and offer a free electronic item (like a TV, Mobile Phone, Laptop, etc) to the winner.
4. Boosting Loyalty in Current Customers
Your efforts should not end after customer acquisition because customer retention is even more important. Studies have shown that loyal customers spend much more than new buyers. Also, the cost of managing loyal customers is less than that of acquiring new ones. Running effective sales promotions and loyalty programs can help you boost loyalty among your existing customers and constantly encourage them to spend on your brand.
One way to do this is to offer discount coupons for future purchases. Every time your customer makes a purchase, give them a discount coupon that they can use in their next purchase. When customers have an opportunity to save on their purchases, they are very much likely to come back to your brand rather than switching to something else. Make sure that these discount coupons are valid only for a certain period of time so that you can make your customers come back more often.
5. Boost Sales and Revenue
All the above factors ultimately lead to a boost in the sales and revenue of your business. If you run interesting sales promotion programs, your customers will most likely talk about it with their friends and relatives. This is how word-of-mouth marketing works and more people become aware of your brand even without any extra effort made from your end.
With sales promotion programs, your customers are encouraged to spend more and it ultimately brings more sales to your business. Consumer sales promotions help in increasing brand awareness, boosting customer loyalty, and acquiring new customers, which further increases sales and revenue.
Run Effective Consumer Sales Promotions With RewardPort
If you are still trying to figure out the best sales promotion strategy for your mid-size business, you must connect with RewardPort. RewardPort is one of India’s top loyalty and reward solution providers. The team of experienced marketing professionals at RewardPort takes every detail of your business into account and plans sales promotions accordingly. If you want your consumer sales promotion strategy to be aligned with your business objectives, RewardPort can help you find the best solution.
Frequently Asked Questions: -
Consumer sales promotion is important to keep up with the competition and give your customers an additional reason to spend on your brand.
A consumer sales promotion is a strategy used by businesses to attract new customers, retain existing customers, encourage them to spend more and achieve other short-term business goals.
Some most significant benefits of running consumer promotion programs are:
- Attracting new customers
- Boosting loyalty in existing customers
- Clearing out old inventory
- Introducing new products in the market
Three Rs of Effective B2C & B2B Consumer Sales Promotion
Effective consumer sales promotions can provide rapid growth to your business. Studies suggest that 90% of consumers make their first purchase after receiving an offer from a new brand. Also, more than 90% of consumers prefer to repeat purchases from a brand that offers good discounts on the first purchase. This data shows how important it is to plan and execute sales promotion strategies to acquire customers.
Not every sales promotion works for every business. To make the most out of sales promotion, you need to understand your business goals and customer interests first. Apart from this, there are a few factors you should consider to drive a successful sales promotion campaign.
Here are the three important Rs of effective consumer sales promotions:
1. Risk Aversion
Sales promotions must be focused on risk aversion, especially when the aim is to attract new customers or launch a new product. By allowing your customers to try your products for free, you can get them out of fear of wasting their money.
Customers who purchase your product after a trial may not even consider buying it without the experience. Most consumers avoid spending on a product that they are not sure about. Here is how you can include risk aversion in your sales promotions:
- Offer free samples under giveaway contests.
- Offer free sample products with other popular products.
- Offer free shipping and returns.
2. Reciprocity
The principle of reciprocity deals with human nature that expects a mutually beneficial relationship. An ideal sales promotion strategy benefits the brand as well as the customers.
Sales promotion techniques like discount coupons, loyalty programs, etc., are based on reciprocity. You can make your customers feel that they are getting something in return for their purchase with these benefits.
3. Reward
Rewarding your customers for every purchase can bring them back to your brand. Though one part of the reward is covered under reciprocity and risk aversion, you should have a separate program that accepts everyone.
These rewards aim to identify potential customers, attract them, and motivate them to stay loyal to your brand. Examples of such reward programs include gift promotions, giveaway contests on social media, etc.
Examples of B2C Sales Promotions
Sales promotions in B2C businesses are critical for business growth. The B2C sales promotions can be very effective in:
- Boosting sales
- Increasing brand awareness
- Building brand trust
- Driving repeat business
Discounts and other offers motivate consumers to make prepone their purchase decisions. Here are some most effective sales promotion techniques for B2C businesses:
1. Discount Coupons
Offering discount coupons for the next purchase is one of the most effective ways to drive repeat business. Whenever your customers make a purchase, you can provide them with a discount coupon for their next purchase.
These coupons must be valid only for a specific period, like one month or two months. It encourages your customers to keep shopping at your store more frequently.
2. Giveaway Contests
Giveaway contests work best for introducing a new product to the market or attracting new customers. You can run these contests on social media. Ask your followers to like and share your product launch post to win the product.
The more they share, the more their chances of winning. With this, you can make more and more people aware of your new product and gain more followers.
3. Flash Sales
Flash sales are short-term deals under which a brand offers some specific products at huge discounts. Flash sales will offer attractive discounts for a short period creating a sense of urgency for the customers.
As the deals are amazing, customers want cash on these discounts. They tend to prepone their purchases to benefit from the sale.
4. BOGO Deals
A ‘Buy One Get One Free’ deal is among the most widely used sales promotion techniques in B2C businesses. Though offering a 50% discount on a product is the same as a BOGO deal, the word ‘free’ has a greater impact on the human mind.
Combining these offers with certain limits makes them more effective. For example, you can run BOGO offers only on a particular day of the week or choose different days to run BOGO deals on different products.
5. Free Shipping/Returns
If your business is majorly online, you might be missing out on many customers by charging a shipping fee. Products with free shipping and return seem to be risk-free to the customers. Many customers change their minds at the time of final payment when the shipping cost is added to the price of the product.
The idea of offering free shipping and returns can be much more powerful than it seems to be.
Examples of B2B Sales Promotions
Sales promotions in B2B are different from B2C sales promotions. However, the impact can be equally good in B2B as well. Sales promotions can attract potential dealers and channel partners to your brand. Also, promotional offers can encourage your partners to give preference to selling your products and drive more sales. Here are some most popular B2B sales promotion strategies
1. Trade Shows
Trade shows are events where different businesses from a particular industry showcase their products to attract potential buyers. You can use brochures, displays, and other promotional materials to identify prospects and make your customers aware of the existing as well as new products.
The trade shows also allow you to gather information about your competitors. You can observe how your competitor businesses are presenting, selling their products, which offers they are running, etc.
2. Conventions
Participating in conventions or meetings with your industry professionals is also an effective B2B sales promotion technique. You can display your products and market them to the right audience.
For example, a textile convention allows you to display your sewing machine and its unique features. You can contact the market leaders in your industry and sell your products to them.
3. Advertising Allowances
You can give your channel partners trade allowances to encourage them to push a product. You can offer different incentives at all levels, i.e., to your wholesalers, distributors, and retailers, to boost the sales of a particular product.
Advertising allowance is a popular trade allowance you can offer to your partners and encourage them to advertise your products.
4. Sales Contests
Sales contests are incentive programs that businesses use to motivate their sales representatives to drive more sales. These contests generally focus on boosting sales for high-profit-making products. The more sales representatives sell, the higher incentives they receive.
The salesperson making the highest number of sales wins the contest. The winner can be awarded exciting prizes, such as a free vacation, monetary bonuses, a promotion, etc.
5. Free Merchandise
Free merchandise refers to a free product offered by the manufacturer to a partner or retailer to push a particular product to the market. For example, the manufacturer of formal clothing can gift a set of clothes to the staff of a high-performing retail store.
These gifts can be linked to the sales targets. The retailer can receive free items for selling a particular number of products within a pre-specified time.
Gamify Your Sales Promotions with RewardPort
You can attract more customers and retain the existing ones by offering discounts, rewards, etc. Including gamification in sales promotion builds healthy competition among your customers, making it more interesting for them to participate.
With RewardPort, you can plan and execute a sales promotion strategy with the latest tools and methods of consumer engagement. Whether it’s B2B or B2C, your sales promotion strategy should include rewards that modern customers value.
Frequently Asked Questions: -
Effective consumer sales promotions are the strategies that help a business - attract more customers, boost sales, and achieve other short-term business goals.
You can judge the success of your consumer sales promotions by comparing the sales figures before and after the promotional campaign. Another metric to measure the success of your sales promotion is customer satisfaction before and after the promotions.
Some common types of consumer sales promotion strategies are:
- Flash sales
- Discount coupons for future purchases
- Giveaway contests
- Buy One Get One Free deal
- Free shipping and returns
How to Counter Product Return E-Commerce with Consumer Sales Promotion?
Product returns have been a significant challenge for online retail businesses. Every year about 20-30% of the products sold online face returns. That is not only a loss in revenue but also doubles up the costs for the sellers, not to mention damage to the reputation.
Handling product returns require a robust after-sale process, something which, small e-commerce retailer would find challenging to build. You can, however, work to reduce product returns and after-sale issues.
Addressing avoidable challenges like sizing, multiple purchases, and setting correct expectations are a few things every online retailer should consider. However, after this, you can also have specific consumer promotion campaigns to reduce the chances of returns even further.
The first thing to do before you start investing in consumer sales promotion campaigns is to estimate a budget. That will depend on how much product returns hurt your business overall. This is the maximum amount you should set aside for sales promotion to minimise returns.
How Product Returns Hurt More Than Your Reputation?
Not only do product returns result in lost revenue, but they also harm sellers’ reputations and customer loyalty. However, by implementing effective consumer sales promotion strategies, you can counter product returns and improve customer satisfaction.
The following expenses must be considered by a retailer when a product is returned:
- Labour: There will be labour costs associated with every step of the returns process, such as customer service, accounting reconciliations, shipping, warehousing, restocking, and reselling.
- Reselling: It may be necessary to repair or refurbish returned items before repackaging and reselling them if they are to be resold. The price of doing so may be far more than the selling price.
- Damaged Items: A product may need to be destroyed if it is returned in a damaged or unsaleable state, which means the retailer bears both the cost of the original purchase and the return.
Transportation: Costs associated with receiving returned items from a consumer can be high and may include paying for shipping, packaging, and labelling.
Consumer Promotion Strategies to Counter Returns
Now let us discuss how to counter product returns in e-commerce with consumer sales promotion:
1. Free Gifts with Purchase
Offering gifts with purchase is an effective way to incentivize customers to make a purchase and reduce the likelihood of returns. You can offer free products, samples, or other incentives to customers who make a minimum purchase amount.
2. Bundle Deals
Offering bundle deals is an effective way to increase sales and reduce the likelihood of returns. You can offer discounts on bundled products or services to incentivize customers to make larger purchases. Bundle deals can also help to increase the perceived value of your products or services.
3. Limited-Time Offers
Creating a sense of urgency can encourage customers to make a purchase and reduce the likelihood of returns. Offering limited-time promotions, such as flash sales or daily deals, can create a sense of urgency and motivate customers to make a purchase.
4. Discounts and Coupons
Offering discounts and coupons can incentivize customers to make a purchase and reduce the likelihood of returns. You can offer discounts on specific products or entire orders, and advertise these promotions through various channels, including email, social media, or your website. Coupons can also be offered to new customers as an incentive to try your products or services.
5. Free Shipping
One of the most common reasons for product returns is high shipping costs. By offering free shipping, you can incentivize customers to make a purchase and reduce the likelihood of returns. You can also offer free shipping for a minimum purchase amount to encourage customers to increase their cart value.
6. Loyalty Programs
Loyalty programs are designed to incentivize customers to make repeat purchases and reduce the likelihood of returns. You can offer exclusive discounts, reward points, or early access to new products or services to customers who join your loyalty program. Loyalty programs can also help to build long-term relationships with customers and improve customer retention.
7. Personalised Promotions
Personalised promotions are tailored to the individual needs and interests of your customers. By using data such as past purchases, browsing behaviour, or demographic information, you can offer promotions that are relevant and personalized to each customer. Personalised promotions can increase customer satisfaction and reduce the likelihood of returns.
8. Referral Programs
Referral programs are an effective way to incentivize existing customers to refer new customers to your business. You can offer incentives such as discounts, credits, or free products to customers who refer others to your business. Referral programs can help to increase customer acquisition and reduce the likelihood of returns.
9. Personalised Customer Support
Providing personalised customer support can help to reduce the likelihood of returns. By offering personalised support, you can address any concerns or issues that customers may have and improve their overall experience with your business. Personalised support can also help to build long-term relationships with customers and improve customer retention.
Run Effective Consumer Promotion Programs
Product returns can be a significant challenge for e-commerce businesses. However, with RewardPort’s effective consumer sales promotion strategies, you can counter product returns and improve customer satisfaction. By offering free shipping, discounts, gifts with purchase, loyalty programs, personalized promotions, limited-time offers, referral programs, bundle deals, and personalized customer support, you can incentivize customers to make a purchase and reduce the likelihood of returns.
Frequently Asked Questions: -
Consumer promotion is a marketing tactic intended to persuade customers to make larger purchases. Consumer sales promotion has two purposes: to increase brand recognition in the marketplace and foster brand loyalty among current customers, which in turn helps to increase sales and conversions.
Consumer promotions are short-term strategies created to fulfil short-term goals. Consumer sales promotion strategies can help you encourage purchases, boost in-store traffic, or just create excitement for your products or brand.
Companies can utilize a variety of sales promotion strategies, such as coupons, rebates, free samples, contests, prizes, loyalty plans, volume discounts, and point-of-purchase displays.
8 Proven Strategies for Boosting Consumer Sales With Promotion
Consumer sales promotion programs help a company increase sales and achieve its revenue targets. A company can increase sales by using effective sales promotion strategies. A strong sales strategy can also increase sales, and when used together, they are sure to increase both sales and revenue.
Measures and initiatives that aid businesses in boosting sales are known as consumer sales promotion tactics.
When sales are slow or poor, a business or business complex needs effective sales methods. Now is the ideal time to increase sales.
Effective consumer sales promotion strategies are crucial for all businesses, especially for the e-commerce firms:
1. Use Advertisements
Although it doesn’t always need much, there are occasions when it makes sense to spend money to earn money. Even a tiny budget can be productive and increase leads with the correct advertisement. All you need to do is understand who your target audience is, how to reach them, and where to reach them. Depending on where your customer is, think about using Google, Facebook, and Instagram ads.
It’s a good idea to conduct tests when including adverts in your plan to boost sales. You may better understand your audience, learn how to create advertising, and make sure your marketing dollars are being used wisely by doing ad testing.
2. Make "Insider Information" a Priority
Everyone likes a good deal, and your consumers will become more loyal to and trusting of your company when they feel like they have the inside track on impending sales or are given early access. They might even purchase more as a result.
This applies to all types of promotions and sales. Current and returning consumers will rapidly become invested in the company if you keep them informed about new products and company developments.
3. Implement a Program for Referrals
Everyone likes to feel valued and rewarding your clients for referring their friends and family members is a terrific way to do this.
Use upcoming discounts, points for awards, freebies, exclusive access, etc. to entice current customers to promote your business.
This will not only help you keep in touch with your consumers, but it will also help you generate new leads that are more likely to purchase because they were referred directly to you, all without putting in any extra work on your end.
4. Selling the Benefit Rather Than the Product
People don’t buy items; instead, they purchase the outcomes a product will produce. It will be easier to concentrate on the advantages of your product or service if you keep in mind the “help” not “sell” approach when promoting and selling it.
It appears more genuine when you first try to help others rather than being aggressive or just out to make quick cash. Additionally, it serves to remind them of the value you offer in your goods and services.
5. Ensure That Your Messaging is Understood
Clarity is essential while learning how to advertise a good or service. In all the content that is a part of your sales and marketing plan, choose one to two major benefits that your product delivers and make sure to clearly explain them. By doing this, you can make sure the narrative you’re presenting about your product is consistent throughout all your marketing platforms and that your target audience understands exactly what you’re offering.
6. Gift-With-Purchase Program
After attempting several of the other sales strategies on this list, you may find that including a gift that your customers can value is an effective alternative to increase sales. For example, adding a toothbrush with toothpaste.
Conduct a detailed cost analysis, assess how your gift compares to those of your rivals, and gauge how valuable is your gift for your consumers.
Adding a complementary product as a free gift is a proven strategy to attract customers. However, you can also consider surprise gift, lucky draw, cashbacks and sweepstakes, to make your gift-with-purchase unique and more interesting.
7. Search For Chances to Upsell Customers
You should always be looking for opportunities to upsell consumers, so they purchase more each time.
What goods or services can they get that will enhance what they already buy?
They will probably say “yes” to you more and more as you establish your worth and gain the loyalty of your clients.
8. Use Incremental Savings
Consider offering discounts for larger purchases, such as free delivery on orders over $100, to encourage your clients to make more purchases.
When marketing a sale, think about providing a greater discount on larger purchases, such as 15% off orders over $250 and 25% off orders over $500.
They get more of a discount the more they spend.
How Does RewardPort Improve Your Sales?
You may be seeking a solution to assist you now that you are aware of how crucial sales marketing methods are to your company. RewardPort provides tactics for sales promotion to assist you in expanding your company. RewardPort is at your side to help you reach your objectives if you’re seeking efficient programs for customer loyalty and sales growth.
RewardPort offers specialized programs for creating marketing and sales promotion strategies. We provide the best strategies for all business models.
Examples of the ideas offered in RewardPort include creating the greatest sales campaign, appealing to the audience and the consumer, and techniques to entice the buyer to make further purchases. You can speak with our professionals to use our products.
Frequently Asked Questions: -
Consumer sales promotion is important in every business as it helps in increasing the brand awareness, generating new leads, and introducing new products & creating a market for the same. Moreover, it encourages loyalty among your existing customers and motivates them to repeat their purchases.
The four major types of sales promotion are as follows:
- Consumer Sales Promotion: Promotional techniques to achieve short-term goals, such as stimulating a particular purchase, encouraging customers to make impulsive purchases, etc.
- Business Promotion: Creating awareness about a particular business/brand.
- Dealer/Trade Promotion: To attract retailers and wholesalers.
- Public Relations: To improve the image of your business.
The following are some best sales promotion techniques:
- Offering free samples or trials can be a great option to attract new customers.
- Discount offers like 50% off or Buy One Get One deals encourage impulse purchases.
- Rewarding your customers in some form of loyalty points or cashback.
- Offering discount coupons increases repeat purchases.
- Free shipping and no-cost returns give the customers s sense of reduced risk.