Context/Marketing Challenge:

Gyms have always faced a challenging path in generating growth, acquiring new members and retaining them. Vidyut Jammwal, a celebrated film actor, fitness icon and a martial arts expert, symbolises holistic fitness and discipline that inspires individuals across strata. RewardPort realised Vidyut’s unique appeal and found an untapped opportunity. The phrase ‘I train like Vidyut Jammwal’ has become a proud war cry and mantra for hundreds of Jammwalians, spanning across urban hubs and Tier 2, Tier 3 cities in India. This provided the foundation to create a platform that would connect gyms, fitness brands and their massive consumer base leveraging Vidyut’s influence and fitness philosophy.

Our goal was clear Empower and validate gyms with Action Hero’s certification programme for their growth Establish RewardPort as a key player in connecting fitness brands to gyms and their vast consumer base Make Vidyut’s fitness philosophy accessible to all fitness and health engaged consumers

Solution:

Action Hero Fitness was born, that embodied Vidyut Jammwal’s action hero persona and his philosophy of ‘Greatness at the core’.

The strategy was three pronged.
• Leverage Vidyut’s authentic influence and felicitate Gyms and other
brands towards growth
• Identify a scalable, replicable platform that synergizes and creates impact.
• Build an IP that can be used for activating gyms and brands in the future

To launch the brand, RewardPort chose a popular platform – the annual International Health and Fitness Festival IHFF and felicitated Gyms and Health and Fitness brands in a memorable evening with rare performances by Vidyut and his handpicked team.

Results:

Our team planned the event, designed a unique trophy symbolizing resilience and excellence in fitness, and curated an evening to remember. Over 20 million impressions were garnered across digital platforms, creating India-wide buzz. Over 2,000 attendees including gym owners, fitness enthusiasts, influencers and top marketers. Hashtags #ActionHeroFitnessAwards and #ItrainLikeVidyut generated 2,00,00 mentions and engagements We managed to secure 10+ brand partnerships post-event highlighting the success of the IP Reward Port successfully conceptualized and created a new brand with an industry-leading event in the health and fitness industry. It demonstrated the potential of creating outreach programmes for a health and fitness brands across the 1,00,000 Indian Gyms, leveraging celebrity influence and experiential marketing.

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    We have executed programs across various categories in India and abroad.

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    Our programs and solutions have made a mark in countries such as India, Sri Lanka, UAE, Kenya, United Kingdom & Canada.

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    Over 750 clients have trusted us with their marketing campaigns.

    Abbott India Ltd

    Challenge: Managing end-to-end incentive program for distributors efficiently.

    Solution:

    1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
    2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
    3. Deployed an account manager and operations resource for timely MIS & escalation management
    4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
    5. Created periodic schemes for retailers- free recharge on billing of Digene products

    Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.