How To Engage Customers with a Scratch & Win Campaign
Whether it’s a real card that leaves a mess of glittering residue all over the place or a digital scratch card, people adore them both. For the possibility of winning a reward, consumers all around the world spend billions on lotteries and games. Ingenious marketing strategies and promotional tools may also be employed with scratch-and-win cards to engage customers.
Loyalty scratch cards are a terrific place to start if you want to improve your customers’ overall experience, something that about 72% of businesses consider their priority. Customer enjoyment, excitement, and value are all superbly cultivated through scratch card marketing.
If they can access their rewards information on their smartphone, 97 per cent of millennials say they are more inclined to participate in a loyalty program. A Forrester study discovered that customer loyalty is significantly influenced by emotional connection rather than the convenience of use or efficiency.
How Do Scratch Cards Work?
Online as a digital scratch card or in loyalty reward smartphone applications like the Stamp Me Loyalty App, scratch and win can be played on paper and plastic cards.
Simple is the idea. Each card includes a panel that conceals information; to expose the reward, the user (scratcher) merely rubs or scratches the panel or sequence of panels.
The entire card may need to be scratched off in rare circumstances. Only a portion of the panels should be scratched off to disclose a prize in other circumstances, such as a quiz. The card is invalidated if the scratcher unintentionally scratches the wrong areas. No pressure!
Scratch and win campaigns have been a popular consumer engagement strategy for brands across the world. The following points are the key takeaways from some of the most successful campaigns:
1. Keep the Campaign Simple
Strong calls to action are a feature of successful marketing. Make it apparent to your participants what they may win “on the spot” because today’s shoppers are all about quick satisfaction.
The most effective advertisements have a compelling, entertaining concept.
In this case, Sushi Sushi, a restaurant offering Japanese cuisine, rewards participants by giving them the chance to win prizes including free items, certificates for reduced products, and even a trip for two to Tokyo.
2. Provide Enticing Rewards and Prizes
The best campaigns include a variety of incentives to pique the interest of as many people as possible. More individuals will be interested in your Scratch & Win the further you spread your net. They may range from the possibility of winning small prizes, all the way up to a variety of token awards.
To maximize user engagement, effective promotions will provide each participant with an equal opportunity to win the grand prize.
As a master of rapid rewards, McDonald’s restaurants frequently engage their patrons with “peel and win” promotions and Global Monopoly campaigns.
3. Market Your Program
Your Scratch and Win campaign needs promotion like any other marketing campaign. Inform your customers before and at the time of purchase. This entails generating marketing materials for both off and in-store displays (both printed and digital).
Customers are more likely to participate in “scratch and win” if it is easy for them to get started. It should be simple and quick to start playing your “Scratch & Win” contest. So, be sure to include this on your advertising displays.
4. Make Redemption Quick and Simple
Making the redemption process of the reward benefits quick and easy will improve the trust in the brand and help you achieve higher traffic for your campaign. This advice also applies to winning prizes.
The winner might immediately claim their reward. As an alternative, for greater prize values, provide a simple redemption mechanism for winners.
5. Follow the Rules and Regulations
Some scratch-and-win promotions can need licenses and clearance from the government, depending on state rules. The permits will specify the conditions of the promotion, win percentages, scheduling, and other elements.
6. Continue to Engage Your Customers
To interact with your consumer in new ways, use your “Scratch & Win” offer as a launching pad. Why not design the campaign, if it is a component of your customer loyalty app so that it gathers useful information about the client’s preferences and spending patterns, for instance?
The need that customers to enter the draw for a broader, ongoing competition may be one of the requirements for their participation in the Scratch & Win prizes.
All the strategies have the potential to maintain consumer interest in your business after the “Scratch & Win” campaign has ended.
7. Keep it Safe & Secure
The last thing you want is an excessive number of rewards being claimed since this would quickly reduce your profit margins.
To combat fraud and verify that everyone taking part is doing so voluntarily. Including special codes and verification procedures in your “Scratch & Win” promotion will help make it safe for genuine customers.
‘Scratch and win’ is one of the best strategies to start a hype around your product, service or brand. You can back your campaign with other long-term engagement strategies like rewards points to keep the customers you have acquired already.