Client: Platinum Guild India Jewelry
Campaign Objective: Platinum Guild India Jewelry aimed to enhance customer satisfaction and loyalty by offering high-value rewards and creating memorable experiences for couples. The objective was to incentivize customers to purchase wedding sets and establish long-term engagement beyond the initial sale.
Strategic Approach and Offer: RewardPort and Platinum Guild India Jewelry’s Brand Manager and Marketing Manager devised an enticing offer: customers who bought wedding sets at their retail stores across India were eligible to receive a complimentary TravelPort.in Travel Gift Certificate for a romantic holiday. The offer included 3 nights and 4 days at one of eight romantic destinations worldwide. This strategy aimed to elevate the perceived value of the purchase and foster ongoing customer engagement with the brand.
Implementation and Execution: The promotion was heavily promoted through both digital channels and in-store marketing materials. A dedicated campaign website, “daysoflove.promoredemption.com,” facilitated easy registration and redemption of the travel gift certificate. The process was designed to be user-friendly, ensuring a seamless experience for customers.
Impact and Results: The Days of Love promotion proved highly successful, driving an increase in wedding set sales for Platinum Jewelry. Customers were attracted to the added value of the complimentary holiday offer, leading to enhanced satisfaction and loyalty. The promotion effectively extended customer engagement beyond the point of sale, reinforcing the brand’s position as a provider of memorable experiences for couples.