Dr. Reddy’s Laboratories - Wintura - RewardPort

Dr. Reddy’s Laboratories – Wintura

Case Studies Health & Wellness
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Nise Gel

 Campaign Period: 2015- 2016

Challenge faced: 

Drop in sales of Dr. Reddy’s OTC products in the state of Karnataka, due to intense competition and lack of inputs by sales team at Dr. Reddy’s in Karnataka.

 

Solution:

An effective incentive program based on SMS system where sales representatives can earn points on every sale of Dr. Reddy’s SKU’s. A catalogue was designed keeping the sale representatives profile in mind. The products/services in the reward catalogue were kept as low as Rs.100/- so that the sales representative could redeem their points more frequently.

 

Program Mechanics:

Dr.Reddy’s field force were given enrollment forms which captured details such as Name, phone number, address etc. Once the enrollment was done the data was uploaded to RewardPort backend.

Sales data was recorded and sent to RewardPort for updation at an interval of every 15 days. RP’s software sends an auto generated SMS to the Sales representatives informing them about the points updated in their account. Post points updation the Sales representative can redeem his points when the redemption window opens through a SMS

Wintura

OUR CASE STUDY
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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.