Bonn - RewardPort


Case Studies Consumer Goods Food & Beverages Home
Bonn, a company driven by passion to bake quality breads and biscuits, is a pioneer in starting production of cookies on an industrial scale in India. Bonn wanted to increase their marketshare for their Breads and add new consumers. After understanding demographics of the ideal consumers, we at RewardPort suggested running a campaign that guaranteed maximum participation and equal number of consumers who win. Hence, ‘Bonn Bread Khao Har Minute Inaam Pao’.


Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.


  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.