Gamification, the use of game mechanics in a non-game context to drive engagement, is becoming a standard practice in marketing and loyalty programs. The basic premise of gamification is that it uses game mechanics to leverage a participant’s sense of challenge, competition and reward to educate change attitude or behavior …

Modern CRM systems have been developed to evaluate big data analytics for proper customer insight statistics. To earn customer loyalty, an organization must learn about its customers’ purchase routine through an ever-increasing array of channels: the web, mobile phones, email, social media, e-commerce, contact centers and through bricks and mortar …

Brands have been utilizing loyalty and rewards program within their customer community to keep their customers happy and well away from competition. From loyalty cards, discount coupons to scratch & win offers, brands have been using rewards as an incentive to create a customer base and also keep them loyal …