‘Customer Retention’ or ‘Customer Acquisition’, these are the two conflicting ideas marketers face when deciding what is more important. And with so much importance given to ROI, marketers overlook the reason of just why are they in business- that is to serve the customers. Old school marketers used a multichannel …

Customer loyalty plays a very important role in maintaining a long-term and successful business and requires a detailed understanding of human behavior and their desires. A well-designed loyalty program will help in customer acquisition, engagement, retention and increasing number of loyal guests who repeat purchase thereby boosting revenue. On the …

Gamification, the use of game mechanics in a non-game context to drive engagement, is becoming a standard practice in marketing and loyalty programs. The basic premise of gamification is that it uses game mechanics to leverage a participant’s sense of challenge, competition and reward to educate change attitude or behavior …

Modern CRM systems have been developed to evaluate big data analytics for proper customer insight statistics. To earn customer loyalty, an organization must learn about its customers’ purchase routine through an ever-increasing array of channels: the web, mobile phones, email, social media, e-commerce, contact centers and through bricks and mortar …