ICICI Securities Limited – Success Story

Client Profile: 
ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution.

ICICI Securities sees its role as ‘Creating Informed Access to the Wealth of the Nation’ for its diversified set of client that include corporates, financial institutions, high net-worth individuals and retail investors.

Headquartered in Mumbai, ICICI Securities operates out of 66 cities and towns in India and global offices in Singapore and New York.

ICICI Securities Inc., the step down wholly owned US subsidiary of the company is a member of the Financial Industry Regulatory Authority (FINRA) / Securities Investors Protection Corporation (SIPC). ICICI Securities Inc. activities include Dealing in Securities and Corporate Advisory Services in the United States.

ICICI Securities Inc. is also registered with the Monetary Authority of Singapore (MAS)and operates a branch office in Singapore.

Situation
ICICI Securities Ltd. wanted to provide instant rewards to engage customers, reward customers for activity,  reward customers on connect dates and festive occasion, reward customers for their patronage towards brand. ICICI Securities opted to run reward program for their icicidirect.com customer.

Solution
RewardPort designed/managed a value based e gift movie voucher good to redeem at 5000+ cinema / theater screen spread Pan India and customised redemption site www.isecmoviegv.promoredemption.com  for beneficiaries. ICICI Securities Ltd, gifted free movie gift voucher to target audience via mailer and sms.

Results
ICICI Securities Ltd, successfully engaged with 70000 customers.

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