Businesses try to learn from their past in order to bypass the mistakes made, they look to the future for adapting possibilities that would make the customer happier and improve the overall experience of dealing with the brand. Customer awareness is ever increasing; make-believe things are quickly Googled to check …

Planning to introduce new loyalty programs for your customers in 2018? You may want to consider these…   Introduction:  2017 came with a bang and we have hardly witnessed so many changes in recent years. The recent digital evolution was hard to imagine and it has resulted in speedy progression …

‘Customer Retention’ or ‘Customer Acquisition’, these are the two conflicting ideas marketers face when deciding what is more important. And with so much importance given to ROI, marketers overlook the reason of just why are they in business- that is to serve the customers. Old school marketers used a multichannel …

Customer loyalty plays a very important role in maintaining a long-term and successful business and requires a detailed understanding of human behavior and their desires. A well-designed loyalty program will help in customer acquisition, engagement, retention and increasing number of loyal guests who repeat purchase thereby boosting revenue. On the …